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CFO Blog: Insights, Resources and News for CFOs in 2025

3 traits of a great financial model

The Art of Financial Modeling: Three Essential Characteristics of Exceptional Forecasts In the dynamic landscape of startup finance, the development of robust financial models stands as a cornerstone of strategic planning and operational excellence. While founders and non-financial executives often approach financial forecasting with trepidation, these models serve as indispensable tools throughout a company’s lifecycle. […]

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CFO Blog: Insights, Resources and News for CFOs in 2025

Shopify Capital: Funding Every Stage – Shopify Help Center Canada

In today’s competitive landscape, merchants need reliable funding options to scale their businesses effectively. Shopify Capital offers a tailored financing solution designed to empower business owners at every stage of their journey. By understanding the various funding options available, the eligibility requirements, and the application process, merchants can leverage Shopify Capital to unlock new opportunities […]

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CFO Blog: Insights, Resources and News for CFOs in 2025

SaaS Math: Activation, Retention and Churn

In today’s competitive SaaS landscape, understanding the mathematical foundations that drive business sustainability has become more crucial than ever. The financial metrics that determine a SaaS company’s valuation and long-term viability continue to evolve, with retention and churn remaining at the forefront of financial analysis. This comprehensive examination delves into the intricate relationship between activation, […]

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CFO Blog: Insights, Resources and News for CFOs in 2025

Revising Targets

Revising Targets: A CFO’s Perspective on Strategic Adjustments in Startups As we enter the second half of the year, it’s time to assess progress and recalibrate where necessary. For many startups, this juncture can be a critical moment. While it’s always tempting to push forward with optimism, the reality of progress—or the lack thereof—can often […]

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CFO Blog: Insights, Resources and News for CFOs in 2025

Build your senior team before you need them

In the ever-evolving landscape of technology startups, strategic foresight and proactive decision-making are often the differentiators between fleeting success and sustainable growth. As a professional Chief Financial Officer (CFO) specializing in startup environments, I have observed that the composition and timing of building a senior leadership team can be a pivotal factor in a company’s […]

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CFO Blog: Insights, Resources and News for CFOs in 2025

Does Fail Fast = Giving up?

Does “Fail Fast” Equate to Giving Up? A CFO’s In-Depth Analysis In the contemporary business landscape, where agility and rapid iteration have become synonymous with entrepreneurial success, the mantra “Fail Fast” has taken center stage. Within the popular “lean startup” framework, this approach advocates for raising a small amount of capital, creating a viable product, […]

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CFO Blog: Insights, Resources and News for CFOs in 2025

If you love your idea, set it free

In the dynamic landscape of technology startups, the protection of intellectual property often emerges as a significant concern for founders at the pre-funding stage. As a seasoned Chief Financial Officer who has navigated numerous startups through their financial journeys, it is apparent that many entrepreneurs harbor reservations about sharing their innovative concepts, fearing potential theft […]

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CFO Blog: Insights, Resources and News for CFOs in 2025

The State of Canadian VC

The Canadian venture capital (VC) ecosystem has undergone a remarkable transformation, evolving into a vibrant, globally recognized hub for innovation and investment. As a seasoned Startup CFO with extensive experience navigating both domestic and international funding landscapes, it is evident that Canada’s VC sector stands at a pivotal juncture. The current environment is characterized by […]

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CFO Blog: Insights, Resources and News for CFOs in 2025

The importance of optionality

In today’s rapidly evolving startup ecosystem, the abundance of venture capital and the acceleration of funding cycles have fundamentally altered the landscape for early-stage companies. As a Chief Financial Officer (CFO) with extensive experience guiding startups through the complexities of capital raising, strategic planning, and exit scenarios, it is clear that the principle of optionality—maintaining […]

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CFO Blog: Insights, Resources and News for CFOs in 2025

What degree do most CFOs have?

Professionals aiming for a chief financial officer position should consider earning a degree in finance or accounting. Data shows that over 70% of CFOs hold degrees in these fields, providing a strong foundation for understanding complex financial strategies and regulations. Acquiring expertise in financial reporting, budgeting, and audit processes directly correlates with career advancement. Companies […]