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CFO Blog: Insights, Resources and News for CFOs in 2025

Who is the CEO of now CFO?

Most organizations now recognize that the CEO often influences the strategic direction of the CFO position, making it essential to understand how these roles intersect. The CEO typically sets the vision for the company, while the CFO manages financial planning and risk assessment aligned with that vision. An effective collaboration between these two leaders ensures that financial strategies directly support organizational goals.

Research shows that the current CEO trend emphasizes a more integrated approach, urging CFOs to participate actively in strategic decision-making rather than focusing solely on financial reporting. This shift empowers CFOs to contribute insights on growth opportunities, investment decisions, and operational efficiencies. Consequently, the CEO expects the CFO to serve as a strategic partner rather than just a number cruncher.

Understanding the dynamics between the CEO and the CFO position involves examining the evolving responsibilities, which now extend beyond traditional finance functions. Today’s CEOs often look for CFOs who can analyze complex data, predict market shifts, and guide executive teams through financial challenges. This integrated leadership approach ensures that financial planning aligns with long-term company success.

Understanding the Roles: What Does a CEO Do Compared to a CFO?

To clarify responsibilities, focus on the core functions that differentiate a CEO from a CFO. The CEO drives the company’s vision, sets strategic priorities, and leads overall operations. They communicate goals to stakeholders, motivate teams, and make high-level decisions that guide the organization’s growth.

The CEO’s Key Responsibilities

Leadership and Strategy: The CEO cultivates the company’s long-term direction by analyzing market trends, identifying opportunities, and aligning teams behind shared objectives. They prioritize initiatives that support growth and innovation.

External Relations: Building relationships with investors, partners, and the media falls into the CEO’s domain. They serve as the primary spokesperson, representing the company’s values and objectives to the outside world.

Operational Oversight: While senior managers handle daily activities, the CEO maintains oversight of major projects, ensuring strategic alignment across departments. They address critical issues that influence the company’s trajectory.

The CFO’s Core Functions

Financial Planning and Analysis: The CFO manages budgeting, forecasting, and financial reporting. They analyze data to support decision-making and ensure the company maintains healthy financial health.

Risk Management and Compliance: Protecting the organization from financial risks, the CFO implements controls and ensures adherence to regulations. They prepare the company for audits and maintain transparency with shareholders.

Funding and Investment: Securing capital through debt or equity, the CFO evaluates investment opportunities and manages relationships with investors or lenders, aiming to optimize capital structure and liquidity.

In summary, the CEO sets the strategic course and represents the company externally, while the CFO focuses on financial health, risk mitigation, and resource management. Both roles require close coordination to drive sustainable growth, but their core focuses differ significantly. Integrating their efforts ensures that strategic ambitions align with financial realities, facilitating effective leadership and fiscal stability.

Key Responsibilities and Decisions Made by the Current CEO for Financial Leadership

Prioritize accurate financial forecasting to inform strategic planning and allocate resources effectively. Implement rigorous financial analysis processes to identify cost-saving opportunities and revenue growth areas. Regularly review key performance indicators (KPIs) to monitor financial health and adjust strategies accordingly.

Make informed decisions on capital investments, balancing risk and return to support sustainable growth. Oversee restructuring efforts and portfolio management to optimize company assets and reduce liabilities. Advocate for adopting financial technologies that enhance reporting accuracy and streamline workflows.

Establish robust financial controls to prevent fraud and ensure compliance with regulations. Lead negotiations for funding, credit lines, and strategic partnerships that bolster the company’s financial stability. Communicate transparently with stakeholders about financial performance and major fiscal decisions.

Drive cost management initiatives by setting clear budgets and performance targets for departments. Evaluate potential mergers, acquisitions, or divestitures to expand market presence or improve financial metrics. Encourage a culture of accountability across all levels of financial operations.

Maintain oversight of cash flow management, ensuring sufficient liquidity to meet operational needs. Develop contingency plans to address financial downturns or unforeseen economic shifts. Foster collaborations with CFOs and finance teams to align financial strategies with overall business objectives.

How the CEO Collaborates with the CFO to Drive Business Strategy

Foster open communication channels between the CEO and CFO to ensure alignment on strategic goals. Schedule regular strategic review meetings to evaluate financial performance against business objectives and adjust plans accordingly.

Shared Goal Setting and Performance Metrics

Define clear, measurable targets for financial and operational performance jointly. The CEO provides insights into market positioning and growth opportunities, while the CFO supplies financial data and risk assessments, leading to cohesive goal formulation that guides decision-making.

Establish a collaborative approach to resource allocation by analyzing budget proposals together. The CFO supplies forecasts and financial constraints, enabling the CEO to develop comprehensive strategies that optimize investments and cost management.

Integrating Financial Insights into Business Planning

Utilize financial analysis to identify new market opportunities or product lines. The CFO provides data-driven forecasts, helping the CEO craft strategies grounded in realistic financial expectations and risk mitigation.

Implement scenario planning sessions where both leaders assess various business options. The CFO evaluates potential impacts on cash flow, profitability, and capital requirements, while the CEO considers strategic alignment and market relevance, resulting in balanced, actionable plans.

Coordinate on communicating strategic shifts to stakeholders by combining financial performance data with narrative business insights. This integrated approach builds confidence and clarity among investors, employees, and partners.

Sync efforts on tracking progress through dashboards and performance reports, ensuring adjustments are based on real-time financial and operational data. This collaboration maintains strategic agility and responsiveness.

Identifying the Skills and Backgrounds that Prepare a CEO for Oversight

Prioritize candidates with strong strategic thinking abilities demonstrated through experience leading cross-functional teams or managing complex projects. Such backgrounds develop the foresight needed to oversee diverse business operations effectively.

Relevant Educational and Professional Experience

Look for executives holding degrees in business administration, finance, or related fields, coupled with professional certifications like CPA or CFA. Experience in senior management roles across multiple industries enhances adaptability and broadens understanding of various business contexts.

Assess track records of navigating challenging negotiations, implementing growth initiatives, or restructuring organizations. These accomplishments indicate a ability to steer company vision and enforce sound decision-making processes.

Critical Skills for Effective Oversight

Strong communication skills enable a CEO to articulate expectations clearly and foster collaboration across departments. Coupled with emotional intelligence, these skills promote trust and motivate teams.

Data literacy supports informed decision-making; familiarity with financial statements, key performance indicators (KPIs), and market analysis ensures a CEO can interpret complex information swiftly.

Leadership resilience and adaptability allow a CEO to respond promptly to industry shifts, mitigate risks, and seize emerging opportunities. Practical experience in change management further refines these capabilities.

Incorporating professionals with diverse backgrounds–including finance, operations, marketing, or technology–creates a well-rounded perspective critical for successful oversight at the executive level.